On Thursday 5 July 2007 at Tipviman Resort Cha-Am, The Siam Business Bank held a seminar for its customers and staff. Mr Vivat Kitiphongkosol the Division Head of Business Banking Division 2 gave a speach about Red Ocean & Blue Ocean business marketing strategies. At the heart of the Blue Ocean strategy is that instead of focusing on beating the competition, you focus on opening up new and uncontested market space , thereby making the competition irrelevant by creating a leap in value for customers. Blue Oceans are these new uncontested market spaces. To reach the Blue Ocean, businesses have to re-think the value proposition they offer to the market. To get out of the Red Ocean and get into a Blue Ocean, businesses must fundamentally shift their strategic focus from how to outdo competitors to how to provide alternatives. The Rising Imperative of Creating Blue Oceans: Blue Ocean strategy: Red Ocean Strategy:
Reported by Khun Tuck Dechapanya This article is protected by copyrights. Khun Tuck Dechapanya does not give permision for any other websites and persons to copy or republish any part of this article. The material featured in this article is subjet to copyright protection and is protected by the copyright laws. A copyrighted work may not be copied, reproduced, distributed or publicly displayed without the consent of the author or copyright owner. Any unauthorized use of this website or any of its contents, in whole or in part, shall be considered copyright infringement. It is illegal for anyone to violate any of the rights provided by the copyright laws to the owner of this copyright. Homepage |
| Hua Hin Accommodation | Rent Hua Hin | Hua Hin Deals | Hua Hin Property | Hua Hin Expat | Hua Hin |
| Hua Hin Apartments | Hua Hin Condos | Hua Hin Villas | Hua Hin Houses | Hua Hin Vacations | Hua Hin Beach |
| Bangkok Hotels | Thailand Hotels | Thailand Travel | Thailand Pictures |