Hua Hin has many local markets, the most popular one being the night market in the center of town. It opens daily from around 6pm till late and offers all sort of food, clothing, and wooden carving for tourists. This market is visited by many tourists and therefore prices are a bit higher that other local markets.
Chat Chai day market is just along from the night market and is mostly undercover. Here you can buy fruit, vegetables, fish, and meat at local prices. It is fun to stroll around the dim aisles that make up the market complex.
The weekend market at the Grand Hotel runs from Thursday to Sunday and offers something different again. Here you can shop for clothes, books, plants, toys, pets and tropical fish. This is another evening market starting at around 6pm.
Possibly the best and the largest market in Hua hin is at Pae Mai on Tuesdays (across the railway next to the driving range). This one gets very busy and is extremely popular with the locals, here you can get anything; fresh produce, clothing, motorcycle accessories, electrical appliances, tools, household items and much more. It is well worth a visit.
In the Khao Takiab area there is sea food market open daily early in the morning. You can buy here fresh or ready cooked food.
Take a stroll down to the fishing pier to watch the boats coming in with their daily catch, you can also sample some of this fine seafood at some of the local restaurants in the area. This area is the old fishing village that Hua hin once was, a must for photographers.